Millennial Fast Food Trends: Affect on the Fast Food Industry
When we think of ready made meals restaurants, we think of oily fries, burgers, fried rooster, sugary pastries and calorie-laden soft drinks. This phenomenon is by far the case in America for a long time with fast food franchises like McDonald’s, Wendy’s, Burger Full and White Castle prominent the market. However , over the past two decades, fast food in America has slowly changed from greasy french fries and burgers at McDonald’s to deli sandwiches in addition to milkshakes at Panera Loaf of bread or Chipotle. This phenomenon is known as the rise on the ‘fast casual’ restaurants that provide the casual dining connection with healthy, organic meals created with produce that is sourced in your area but served at the velocity and convenience that one would likely experience at a fast food eating place. This trend points to any fast-food industry that is altering and becoming healthier while continue to maintaining the convenience and the relatively low price point that created fast food restaurants so prosperous in the first place. This essay can have evidence on how the fast-food in America is changing by means of becoming healthier, exotic, easy to customize, ethical and ambient along with the role that fast casual restaurants and Millennials are generally playing in driving this particular change.
The greatest driver of this shift within the fast food industry is the elevated health consciousness of Americans.https://urgentessay.net/ As outlined by Miller (182), the organic food movement which started in the 1960s has been really successful in educating Americans about the dangers of highly processed meals, Genetically Modified Organisms (GMOs) and the poisonous pesticides that happen to be used in modern agriculture. Alternatively, the movement implored Americans to eat locally grown foods natural and healthy meals. The success of this mobility has had a detrimental impact on traditional fast-food restaurants who have typically come under attack for selling high-calorie meals which might be unhealthy and cause unhealthy weight, diabetes and high blood pressure. Standard fast food restaurants have also been charged of advertising unhealthy servings to children and using abnormal and highly refined materials to make their meals. This increased health consciousness contributed to reduced sales in junk food restaurants and constant dangers of class action lawsuits from those who think their illnesses have been caused by eating take out (Dixon et al. 104). In order to deal with this happening, fast food restaurants have increased the number of healthy meals individual menus, but their customer base has not been very high.
The rise connected with fast casual restaurants may be attributed to the fact that they provide healthy food with the same benefit as fast food restaurants. Eagan (178) reports that it is on account of this health consciousness that this “number of diners checking out fast-casual restaurants grew with ten times the rate of traffic to fast-food restaurants from 1999 through 2014. ” Fast-casual restaurants have grown throughout popularity due to their healthy, clean made offerings at a low price as well as high convenience. Food chains such as Panera Bread as well as Chipotle are fast unconventional restaurants that have succeeded within providing healthy meals ideally. These restaurants have self-service kiosks and drive by means of windows to compete efficiently with fast food restaurants by providing healthy meals in a quick and convenient manner (Treflis Team 1). It appears that the future of fast food in America will include considerably more fast-casual restaurants.
The tastes of usa citizens have also changed, with Millennials being more adventurous with the food tastes. Due to the grow of social media, Americans have become more aware of exotic cuisines such as Mexican, Greek, Judaism, Italian and Chinese and they are generally more willing to try these people (Williams 1). Moreover, having exotic meals and leaving a comment them on social media enhances the social capital of Millennial leading to a sharp rise in their very own demand. Since traditional junk food restaurants still offer classic meals such as burgers, french fries, and chicken they are getting edged out by fast-casual restaurants which offer a wide range of spectacular meals which customers can customize in a dozen various methods. The ability to customize meals is very important to Millennials who are right now the dominant working generation in America as they see food as an extension of their personality (Eagan 177). These tendencies point to a future where junk food will consist of exotic and also international cuisines which will be highly customizable.
One more shift in food frame of mind that has been experienced in America is the increased need to eat in a environmentally friendly and socially aware manner. There is an increase in the need to eat food that has been sourced close by to support local farmers and native economies and also to eat food which has is grown in an good for the environment manner (Miller 182). Frequently , the food served at traditional fast food restaurants violates these kinds of ideals as the breeding of those animals is done in galetass, the food is grown making use of pesticides, and they do not assist local farmers. On the other hand, quick casual restaurants often espouse these ideas and more People in the usa, especially Millennials are choosing rapid casual restaurants over regular fast food restaurants to express their beliefs on ethics associated with food sourcing. In the future, take out is likely to be ethically sourced through local farmers using natural and pasture raised substances.
The grow of social media and the want to share one’s activity with regard to social capital has also changed what Millenials require involving fast food joints by improving the patronage of spots and food that is picture perfect, and that can be posted on social media sites such as Instagram (Williams 1). Social media requires in which restaurants have great feeling and artistically presented foodstuff that is ‘Instagram ready’ even when they are not fine dining eateries, and they are willing to pay a little more for any experience. Fast-casual restaurants like Chipotle have capitalized for this by having a brick and iron theme with high ambient illumination that has attracted Millennials inside droves (Dixon et jordlag. 104). These changes show that traditional fast food restaurants will be edged out by fast-casual restaurants which provide a great ambiance that can provide web 2 . 0 likes for Millennials. Because of this trend, it looks like fast food dining establishments will have to become posh to be able to compete effectively.
These changes in the fast food market can be attributed to the coming old of millennials who are today working and have disposable income to spend eating out, their attitudes about healthy food and the ethics of food sourcing in addition to production have played a vital role in making fast food far healthier and fueling the surge of fast-casual restaurants. In accordance with Williams (1), Millennials can also be more likely to cook their meal than to eat out which can lead to a decline in eating out generally as really them get into the job market and are earning salaries. Social networking has also fueled these alterations as it has made exotic cuisines more popular and also required that dining places become more chic and enveloping so that they can take photos and post them online inside social media sites. The internet has also aided in spread the concept of healthy food, environmental intelligence, ethical food sourcing plus the dangers of refined food to be able to more people than before. This particular generation will continue to influence not only the fast food industry but food trends generally.
From the earlier discussions, it is clear that the fast food industry in America will be poised for significant improvements as a result of increased health awareness, fast casual restaurants, as well as the Millennial generation. The future of fast food is likely to include healthier meals, exotic food, ethically found ingredients, and more choices. Moreover, fast food restaurants are likely to be more chick and ambiently decorated even as they focus on helping food as fast as possible through self-service kiosks, online ordering, and also drive-through windows. It appears that fast-casual restaurants, the internet, and Millennials are going to be the drivers of the changes in the fast food industry.